Stop guessing what "good" looks like. Independent benchmark analysis for $1–20M ARR B2B SaaS, organized by ARR band and accompanied by methodology notes.
See product preview and methodology
Public previews show 3 rolled-up ARR bands. Members unlock 5 finer-grained peer groups across the $1–20M range.
| Metric | Median | Top 25% |
|---|---|---|
| Net Revenue Retention | Members | Members |
| CAC Payback (months) | Members | Members |
| Gross Margin | Members | Members |
| Rule of 40 | Members | Members |
| Logo Churn (annual) | Members | Members |
Not enterprise. Not pre-revenue. The $1–20M ARR window is where benchmarks matter most — you're past early noise, but not yet large enough for enterprise research to apply.
Three scenarios where having the right peer data changes the outcome.
Four things members use most. All included in the $29/mo membership.
Illustrative interface preview only. Exact benchmark figures are omitted on this public page.
| Metric | Cohort Median | Top Quartile | Trend |
|---|---|---|---|
| Rule of 40 | — | Members | — |
| Logo Churn (annual) | — | Members | — |
| Magic Number | — | Members | — |
| Burn Multiple | — | Members | — |
Illustrative layout preview only. Exact figures are available inside member materials.
| Metric | p25 | p50 (Median) | p75 (Top Quartile) | Sample Size |
|---|---|---|---|---|
| Net Revenue Retention | — | Median | Top quartile | n=— |
| CAC Payback (months) | — | Median | Top quartile | n=— |
| Gross Margin | — | Median | Top quartile | n=— |
| Rule of 40 | — | Median | Top quartile | n=— |
| Magic Number | — | Median | Top quartile | n=— |
Preview of export format only. Example figures have been removed from this public page.
Independent benchmark analysis, organized for operators who need fast, usable reference points.
New report every quarter covering the metrics that matter: NRR, CAC payback, churn, Rule of 40, burn multiple, and ARR growth — segmented by 5 ARR bands across $1–20M.
Interactive database sliced by ARR band, ACV, sales motion (SMB/MM/ENT/PLG), and vertical. Find the exact peer group for your company.
Download any filtered dataset as CSV or PDF with methodology transparency included. Board-ready in 60 seconds — pastes straight into your model or deck.
Long-form analysis on individual metrics: how they're calculated, what drives them, and what separates top-quartile performers from the pack.
Methodology transparency is built in — we explain our data synthesis process and how we reconcile divergent signals across the industry. Read the full methodology →
Public preview shown in 3 rolled-up ARR bands. Members unlock 5 finer-grained peer groups across the $1–20M range, plus sales-motion and vertical filtering.
Illustrative layout preview only. Exact figures are available inside member materials.
Full access from day one. Cancel anytime. No hidden fees.
Full access. Cancel anytime.
$24.17/mo billed annually — you save $58
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Finance buyers need artifacts they can actually use — not just reports to read. BenchmarkHQ gives you two ways to take data into a meeting: PDF reports and spreadsheet exports.
Preview of export format only. Example figures have been removed from this public page.
No. BenchmarkHQ provides its own independent composite analysis using publicly available industry materials and BenchmarkHQ's normalization methods. Our methodology explains how the product organizes and interprets those inputs. BenchmarkHQ does not claim affiliation with, endorsement from, or licensing by outside organizations. Read the full methodology →
Most free benchmark reports (VC-published, analyst reports) target $10M–$100M+ ARR companies. If you're at $1–20M ARR, those benchmarks don't apply to you — your CAC payback, churn rates, and growth expectations are fundamentally different from a $50M ARR company. We built this for your window.
Core benchmark reports publish quarterly. Members are notified when each new report goes live.
Yes — export to CSV or PDF with peer-group filters pre-applied and methodology transparency included. Under 60 seconds to board-ready data.
Yes. Cancel from your account dashboard at any time. Access continues until the end of your billing period. No questions asked, no cancellation calls.
Not directly. The $1M ARR floor is intentional — below that, metrics are dominated by noise. If you're pre-revenue, YC's resources and founder communities will serve you better. Once you're at $1M+ ARR, come back.
Research-grade benchmarks, operator-grade price
The gap between free-but-shallow VC reports and $10K+ enterprise research is exactly where we live.
Built for SaaS operators who need benchmark data for board meetings, planning cycles, and investor conversations.
BenchmarkHQ organizes peer-group benchmark analysis for $1–20M ARR SaaS by ARR band, sales motion, and company profile.
Core benchmark reports publish quarterly. Monthly deep-dives cover individual metrics between report cycles. All data is versioned — prior quarters remain accessible.