Free Preview · Q1 2026 Data

Is your NRR in the top quartile
for your ARR band?

Most SaaS operators benchmark against averages. Top-quartile targets are often useful board-level context. See exactly where you stand — free preview of BenchmarkHQ's independent benchmark analysis.

Independent analysis
Independent analysis
$1–20M ARR B2B SaaS
Q1 2026 · Updated quarterly
Data disclaimer Benchmark figures are provided for informational purposes only and represent BenchmarkHQ's independent analysis. They are not guaranteed to be accurate and should not be the sole basis for business decisions. Users should verify critical data points against original sources.

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Section 1: Net Revenue Retention (NRR)

Quartile distribution by ARR band · $1–20M B2B SaaS · Q1 2026
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Net Revenue Retention — $1M to $20M ARR How BenchmarkHQ calculates this →

Understand where your NRR stands relative to peers segmented by ARR band and company size. The full report shows bottom-quartile, median, and top-quartile NRR thresholds across three ARR bands — giving you a clearer benchmark target for board discussion.

  • Quartile distribution (P25, P50, P75) by ARR band
  • Segmented across $1–5M, $5–10M, and $10–20M ARR cohorts
  • Top-quartile threshold — a useful board-level benchmark.
  • Year-over-year trend context (FY2023 → FY2024)

Why it matters: NRR above 100% means your existing customer base grows revenue year-over-year with zero new logos. The gap between median and top-quartile NRR at your ARR band can be useful fundraising context.

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Board-ready NRR framing

Full members get board-deck templates with BenchmarkHQ median and top-quartile benchmarks for their ARR band — copy/paste into slides with BenchmarkHQ quartile benchmarks and methodology notes.

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CAC Payback Period by ARR band
Logo Churn rate benchmarks
Top-quartile targets for both
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Section 2: CAC Payback Period

Months to recover blended CAC · by ARR band · Q1 2026
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CAC Payback Period (Blended Channel) — $1M to $20M ARR How BenchmarkHQ calculates this →

Compare your CAC payback period against industry patterns for companies at your ARR band. The full report shows best-quartile, median, and slowest-quartile payback periods — so you can compare your go-to-market efficiency against peer benchmarks.

  • Blended CAC payback quartiles across three ARR bands
  • Best-quartile thresholds for $1–5M, $5–10M, and $10–20M ARR
  • Year-over-year trend showing how payback periods have shifted
  • Context for how ACV affects payback at each ARR band

Why it matters: CAC payback is an important signal of go-to-market efficiency. Every month above the median for your ARR band compounds your cash requirements. Knowing where you stand — and the best-quartile target — helps you assess how your efficiency compares before a raise.

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Board-ready CAC payback framing

Full members get CAC payback templates with BenchmarkHQ median and best-quartile benchmarks for their ARR band — plus a framework for presenting payback improvement trajectory to investors.

Section 3: Annual Logo Churn

% of customers lost per year · by ARR band · Q1 2026
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Annual Logo Churn Rate — $1M to $20M ARR How BenchmarkHQ calculates this →

See how your logo churn rate compares across ARR bands — from early-stage to scale-up benchmarks. The full report shows worst-quartile, median, and best-quartile annual logo churn, segmented by ARR band, so you know where retention stands versus peers.

  • Annual logo churn quartiles for $1–5M, $5–10M, and $10–20M ARR
  • Best-quartile thresholds — what top-performing companies achieve
  • How churn rates improve as companies scale through ARR bands
  • Context for how churn differences compound into long-term ARR impact

Why it matters: The difference between median and best-quartile logo churn at your ARR band compounds significantly over 3–5 years. Knowing the actual thresholds — not just directional norms — gives you a clearer retention benchmark for board discussion.

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7 benchmark sections. BenchmarkHQ analysis for $1–20M ARR SaaS.

The full Q1 2026 report covers ARR growth, NRR, CAC payback, churn, Rule of 40, gross margin, and Magic Number — with quartile distributions segmented by ARR band, ACV, and GTM motion. Plus quarterly reports as new data publishes.

7 benchmark sections
ARR + ACV + stage segmentation
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Quarterly refresh
Board-ready framing
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